Feel confident about your investing.
You make better decisions when you're calm and confident. It's true in investing, and in life.
Finiac lets you research investments with clear data meant for real people. Build your portfolio, minimize your risk, then get back to living your life. No hype. No stress.
Did we mention it's backed by 70 years of Nobel-prize winning science?
Plan your investments here. Invest anywhere.
Works with all brokerages | No transferring or funding required
make money and reflect your values
You can put the phone down.We'll watch the market for you.
Just because you've got money in the market doesn't mean you have to spend all day, every day keeping an eye on it. Set limits on how much risk you're willing to take, and we'll tell you when you're getting close. Otherwise, we'll leave you alone.
The markets can be wild.
We help you prepare.
Surprises are fun unless they're in your brokerage account. Finiac lets you know exactly how much you've got at risk, and what you stand to lose if everything goes against you in the markets. You'll know, every day, what your range of likely outcomes currently is.
What you have at risk
This is how much you'd lose with this
portfolio if everything went against you
Choose a smarter strategy
(no MBA required)
Professionals have tools that help them understand how to build truly diversified portfolios. We've packed those same tools to ensure every asset in your portfolio plays nicely with the others. That means you take less risk for the same amount of reward.
Make your investing spreadsheet jealous
Tracking your investments in a spreadsheet can be exhausting. We do the heavy lifting for you: a simple dashboard gives you the facts about your portfolio without hours of manual labor collecting and filtering data.
It's not magic, it's just math
We don't have a “secret sauce” for investing (beware anyone who says they do). We take clear, meaningful analysis that big-league investors use every day, and put it to work for you. For example:
Is the risk you're taking actually paying off?
For every dollar you invest, you're taking a risk. Your goal as an investor is to turn those risks into rewards that are larger than what you're risking.
Risk Efficiency gives you a simple metrics to instantly understand how well you're making that tradeoff.
This portfolio is about as volatile as the S&P500
How much do you have on the line right now?
Each day, your portfolio goes up and down. How much it goes up and down each day is how much risk you have on the table.
dScore gives you an easy way to understand what to expect in terms of volatility, so you can dial in risk to suit you.
The Signal: Insights on Investing and Risk
3 Lessons from Warren Buffett's Annual Letter
Big caveat before we dive in: We’re not asking you feel any type of way about Warren Buffett. He’s a billionaire. A lot of his acolytes go way too far with the whole...
March 27th, 2023 - 3 min read
Debunking Myths About Women + Investing
Ever since Abigail Adams – wife of one president and mother of another – helped build her family’s fortunes with some savvy investing, women have been debunking myth...
Dr. Richard Smith
March 20th, 2023 - 5 min read
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VIP of Google
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